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Read Rhys Denny's Q&A
In order to glean better consumer insights, publishers should be harnessing the power of their own data to build a “sustainable mobile eco-system”, according to Rhys Denny, director of publisher development, Verve. Mobile is an essential part of any advertiser’s or publisher’s strategy, opening the doors to untapped potential that cannot be found elsewhere. What’s the one message that publishers should take on board with modern-day publishing? When it comes to mobile, the ad-tech industry needs to understand that consumers are ‘number one’. Some of us question if today’s consumers Read More ... |
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