Piers North is a leading digital executive with nearly 20 years’ experience working across online advertising and web product. His knowledge of the digital advertising ecosystem, including search, direct display, programmatic and native advertising is central to his role in Trinity Mirror Solutions, the commercial division of Trinity Mirror Group PLC, one of the largest multimedia publishers in the UK. In his role as Group Digital Director, Piers is responsible for driving Trinity Mirror's digital business across the group’s digital and mobile offering. Before joining Trinity Mirror, he originally trained as a journalist before moving into commercial and most recently before Trinity, he held several senior positions at Yahoo UK. Piers is a regular public speaker and panellist at high profile events, including AdWeek Europe, Media360, BrandMax, INMA Global Summit, Newsworks, SES & IAB Engage, guest speaker at agency and client events including Disney, Guardian Academy and Omnicom, a Mediaweek awards judge and has had editorial published in likes of The Guardian, Mediatel and Haymarket portfolio.